在品牌缺少优势,产品鲜有亮点的情况下,中兴的优势在哪呢?在高通垄断案之后,取消专利反向授权的条款引发了关注,国内手机厂商之间的专利战成为可能。早在去年11月份便传出了中兴曾向小米、OPPO、vivo等发出律师函的消息,那么中兴会不会用专利当武器,狙击对手呢?小米此前就因专利问题在印度市场遭受波折,一旦打起了专利战,确实可以对小米、魅族、OPPO等新兴手机品牌造成冲击。但专利巨头不只中兴一家,如果中兴依靠专利优势和行业新贵们死缠烂打,坐收渔翁之利的却是华为、联想和酷派,对于中兴来讲是得不偿失的。
品牌建设,心有余而力不足
技术创新,新颖却任重道远
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曾学忠提出了手机行业发展的四个阶段,即满足人、吸引人、改变人和理解人,而魅族、小米们的思路却是,吸引人、改变人、满足人和理解人。一个是先改变产品,而后用产品来刺激用户,一个是先抓住用户,再和用户一起改变产品。在品牌建设思路上的偏差,注定让中兴的品牌之路心有余而力不足。
"It will not affect the spirit, the emotional aspect and the scale of the holiday," Peskov said.
The 2016 Moscow Victory Day Parade is due to take place in Moscow's Red Square on May 9 to pay tribute to the 70th anniversary of Nazi Germany's defeat in 1945. The Germans capitulated in the evening of May 8 in Berlin, but it was already after midnight in Moscow; therefore, most European countries celebrate 'V-E Day' a day before Russia does.